Editorial Concepts
Editorial work focuses more on storytelling and movement than regular advertising work for advertisement. Editorial concepts gives more room to play with vogue inspired posing, deep emotion, couture and high fashion outfits with bold clear messaging. Finding the right edge, set design, hair / makeup, wardrobe and space to complete the vision is what I love to do. There is always a new addition of vogue magazine on my coffee table, and I am the first to be researching new time periods of fashion history on my days off.