Ashley Nicole
Born and raised in the beautiful Okanagan Valley of Kelowna BC, I have always been inspired and transfixed with the beauty of my environment and resilience of nature in Kelowna. Art was my passion from a young age where I took a new level and medium in every school year and summer. Now developed in the wedding industry as an event and floral designer, my eyes have been locked in on visual arts in editorial and minimalism. Fashion has always been of great importance to me in educating myself on how develop my personal style, and now in professionally styling commercial and photoshoot capacities. My job is to help you define what make you feel your most confident self, at ease in the conceptualizing / design process and curate something of meaning and flawless execution.
I believe strongly in connecting yourself to your work with collecting the importance of your event, personal style and brand.
ANS
Experience/
Modelling
From my teen years modelling at resorts and wineries in the Okanagan Valley to clothing brand catalogue work, I have structured a reliable way to flow with my models on photoshoot days and style them to match each set design. Whether you have booked a branding session and require posing assistance or if you need to book the right model for your photoshoot. I work closely with you for getting the right look. Need assistance on your wedding day with a styling assistant? I’ve have you covered, not a pro behind camera? Let’s go over a confidence building plan.
Event Design
Hosting themed private parties, intimate gatherings among friends and family has always been apart of me. Once I graduated from school specializing in event planning and event design I got my first 5 years experience wedding designing in Calgary Alberta. That then branched out to editorial styling, bridal styling and styled shoot work throughout Canada. Now as a designer for 6+ years I define my style to be more fine art editorial. As for product launches, commercial campaigns and grand opening events I bring the important qualities my clients want highlighted with a refined style.
Planning
Working with Epic Events & Weddings as a lead planner and designer has instilled very important planning values in me. Photoshoot coordination now is a very structured approach that I look forward to assisting other creatives with. There is always need for the proper timeline, vendor recognition, takedown and pack list to ensure a flawless day. I pride myself on bringing beautiful embellishments, focus and attention to detail for every project I work on.
Floral Design
Floral artistry has been a new adventure during covid times in 2020. Prior to working for an amazing mentor in Calgary learning the art of floral design, I have always gravitated to floral arts and read extensively about the line work and types of design. Now I have developed an abstract and airy design style.
Brand Styling
Every brand has a unique gift and style to be showcased with each seasonal, milestone, new addition, re-brand and growth. I’ve had the pleasure of being a creative director the past 6 year for entrepreneurs, handmade products, jewellery artists, bridal boutiques, restaurants, hotels and musical talent. Every project is different and teaches me a new way to evolve in my creative styling and evolution as a stylist. Pinterest is a great resource, but my strongest source of intel and inspiration comes from history and the art.